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Suppositions on Alfas return
With all the speculation/informed surmising on how would/if GM would
reintroduce ALfa to the US, I still have a few questions:
1: I don't understand how it is profitable/makes sense for them to sell
Alfas in Australia, Japan, Britain, SOuth America for the following reasons
A: They are just as far if not farther than the US, plus it has
to cost more to ship to these areas b/c of the lesser gross volumes
shipped. Also, in many cases the dealer networks/spatial problems are the
same as in the US.
B: You have to re-engineer a car and produce duplicate/mirror
image of whole systems to sell cars in Britain.
2: How can a company like Daewoo etc come in like a la-kazaam and still
be around--that is, solve many of the problems people here are noting
(dealer network, image probs (Korean car????), warranty etc; but a larger
corporate group such as Fiat of GM is a non-starter.
3: If sales volume is going to be too small for GM (if someone wants to
discuss this off digest there are some other points concerning this I
have), why do they mess with Saab? Moreover, why would, or better yet
then, does it make most sense for brand viability etc to spin Alfa off as
a stand-alone? That is, if it doesn't make sense as part of a large
conglomerate (GM), and Fiat is a drain on it, is Alfa best sent on its
own way? Please don't harken back to post WW2 govt nationalization of
Alfa--that isn't analogous here.
As you can tell, I'm not in the auto nor marketing businesses, I only
drive them....
Adam
--
Adam S. Doherty
Howard Hughes Medical Institute
University of Pennsylvania-School of Medicine
360 CRB
Curie Blvd
Philadelphia, PA 19104 USA
Phone: 215-898-7806
Fax: 215-898-8780
Email: [email protected]
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