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Why they cost much and philosophy

The recent thread about the woman who could not understand why BMW's cost so 
much has been interesting.  This is my take...(be warned! I'm gonna get deep 
here...;^)  )

It is my humble opinion that divinity equals perfection (Spinoza, 1634 A.D.)
In our quest for that which is divine, we, as humans, have been given not only 
the ability to rationalize, but to sense beauty as a measurement of 
perfection.  In Zen and the Art of Motorcycle Maintenance, Robert Pirsig helps 
us see that when we seek perfection of form, we seek QUALITY.  Drawing a quick 
line now we can connect quality to beauty to a degree or measurement of 
perfection (or divinity).  That is a quest that many of us live.
 Some see beauty in painting, music, or sculpture.  Some see it in nature 
alone.  Some see beauty in the quality of engineering and the resulting quest 
for performance to a task.  Every human being seeks his or her individual sense 
of quality.  I see quality in machines.  When I drive my car or ride my 
motorcycle, or race cars, or race motorcycles, or work on my car or motorcycle, 
I do it because by doing so I can sense that quality with all five of my 
senses.  I assume that because you read this you are gratified by either your 
perception of the quality of BMWs, or because you see others look at what you 
own as something of quality.
 BMW spends money creating this quality, and must, as a business, recover that 
money.  That is why they cost alot.  And if it were not for our demand for this 
kind of beauty and our willingness to pay for it, they would not exist.
 I doubt if everyone will understand.  But if you do, and are put in the 
situation of trying to justify it, don't.
 Just smile and recall how lucky we are to be able to own these machines.

 hmmmmmm......

always rationalizing...

chris