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M3 Press Release

Just received this from a colleague of mine from aol:

BMW's 1995 M3 WINS THREE TOP AWARDS

    WOODCLIFF LAKE, N.J., Dec. 8 /PRNewswire/ -- BMW's M3 captured three
prestigious automotive awards.  As the first European car to win all
three distinctions, M3 was named "Automobile of the Year for 1995" by
Automobile Magazine, "Import Car of the Year" by Automundo, and --
together with the 325i -- one of Car and Driver's "Ten Best Cars."
    In the upcoming issue of Car and Driver, Editor-in-Chief Csaba Cere
concludes:  "Despite achieving great success with its 3-Series sedans --
including three previous Ten Best awards -- the Bavarian automaker keeps
rolling out new and even more desirable versions of its small sedan."
    Cere continues:  "The increased power is coupled to a revised
chassis with a tauter suspension and stickier tires, which still
somehow manages to provide a comfortable, refined ride.  The result is
an engaging car that is both faster and roomier than any of its
competitors."
    With an eye toward the needs of the Hispanic market, Automundo's
Editor in Chief, Jorge Koechlin, added:  "The M3 represents the best of
BMW's Motorsports tradition.  It is a driver's car that offers excellent
value at a competitive price.  At $35,800, the M3 is the finest sports
car you can buy."
    According to BMW, the M3 is the first model built by its Motorsports
division specifically for the U.S. market.  The company listened closely
to BMW owners and experts from the media.  BMW's U.S. sales and
marketing chief, Victor H. Doolan, explained:  "Enthusiasts requested an
M-type sports coupe with five seats, great handling and braking and an
understated appearance.  Our objective was to meet these requirements,
but with a price tag that made commercial sense."
    BMW customers responded.  By early October, nearly all of the M3
models allotted to the U.S. market were sold.
    Automoblle's David E. Davis concludes:  "BMW is on a roll.  It is
the liveliest of the European automobile manufacturers.  Most
interesting, perhaps, is the fact that BMW managed a major management
shift and a wholesale refurbishment of their product line without ever
losing sight of who they were or what kind of cars they ought to build."
    -0-                   12/8/94
    /NOTE TO EDITORS:  A color image of the M3 is available through
AP Photo Express./
    /CONTACT:  Barbara Heep-Richter, Corporate Communications Manager of
BMW of North America, 201-307-3786/

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