[alfa] Re: Ferrari Advertising

[George Graves <gmgraves@xxxxxxxxxxx>]

I think that depends on how you look at it. Certainly, when the Old Man 
was alive, the Ferrari company philosophy was : "We sell cars to go 
racing," - definitely NOT the other way 'round. Whether this is still 
the case I don't know, but "il Commendatore" certainly said it enough.

George Graves
'86 GTV-6 3.0 'S'



On Mar 8, 2004, at 8:09 AM, alfa-digest wrote:

>
> Date: Mon, 08 Mar 2004 09:24:11 +1300
> From: White Anthony <anthony.white@domain.elided>
> Subject: RE: [alfa] Re: alfa-digest V9 #1157
>
> Brian Shorey wrote:
> "Ferrari has no real mass marketing advertising budget, but everybody 
> knows
> what it is."
>
> I think we need to redefine this -- Ferrari don't advertise by buying 
> glossy
> spreads in the magazines or expensive television commercials, but they 
> do
> spend $850 million a year on their Formula One team (F1 Racing magazine
> estimate), and that's some pretty serious advertising.
>
> Regards,
> Anthony White
> Wellington, NZ
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