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RE: New AlfA Collaboration.....you guys probably already know this.....start saving now.
ITALDESIGN - GIUGIARO GROUP - 2002 BOLOGNA MOTOR SHOW
At the Bologna Motor Show, Eng. Bandiera, Chairman of the Alfa Romeo
Business Unit, called a Press Conference on Friday, 6 December 2002 at 2
p.m., at the Alfa Romeo stand in order to inform the Press and Sector
operators of the collaboration agreement entered into with Italdesign
Giugiaro.
Calling to his side Giorgetto Giugiaro, Eng. Bandiera broke the news that a
collaboration agreement had been sealed recently between Alfa Romeo and
Italdesign. As ever, the search for distinction and individual style gives
Alfa Romeo that strategic competitive advantage. And, as ever, Giugiaro
unlocked with originality and innovation the proverbial values of the
Marque.
Assigned to Giugiaro, therefore, the task of preparing the upcoming 939
model family earmarked to replace, as from 2005, the ongoing Alfa Romeo 156.
Other than a sedan, encompassed within this model family will be a sports
wagon, a two-seater convertible sports car and a 2+2 coupe.
Eng. Bandiera also touched upon the styling contribution driven through by
Giugiaro in the realization of the ongoing 156 model.
In front of the Brera concept car on display at the Alfa Romeo stand at the
Motor Show, Eng. Bandiera announced the decision taken to produce the coupe
that stirred so much excitement and arresting acclaim following its debut at
the Italdesign Giugiaro stand at the Geneva International Car Show in 2002.
Recalling the early days of his career, Giorgetto Giugiaro declared:
"From the onset, my career trail blazed under the wing of the Alfa Romeo
brand insofar as, having responsibility for the Carrozzeria Bertone Styling
Center, I designed the Alfa Romeo 2000 and 2600 Sprint and the Giulia GT in
1960. Retracing the past, my independent company, Italdesign Giugiaro, saw
inception as a result of the first major contract awarded in 1967/68 to me
and my technology partner, Aldo Mantovani: the Alfasud project, a contract
focused around styling, development, production method and support in the
realization of molds, equipment and production launch at the new Pomigliano
d'Arco manufacturing facilities. Since then, I have created a number of
prototypes echoing a new interpretation of the unmistakable Alfa Romeo
appeal, mechanics and distinctive grille. I must admit that only in more
recent years I have learnt to appreciate the image-driving and timeless
personality that is this Marque and that is reflected and borne out in later
generation models.
"My relationship with Alfa continues to be focused around a design signature
for a great brand, welded more closely together and rewarded by the
reciprocal esteem and intent to carry forward and extend our collaboration
to other models currently under development.
"At the time of writing, Italdesign Giugiaro employs more than 1,100 people
and provides engineering, prototype construction and testing services,
helping enterprises and corporations around the globe to develop upscale
products, delivering expressive, leading-edge design, fine-tuned handling,
refinement and style when assigned to the Company throughout the project
bandwidth. We are proud and honoured that Alfa Romeo has offered us this
intriguing task to which we will steer unrelenting commitment."
Moncalieri, Italy
December 9, 2002
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