Re: marketing a car in the usa (& elsewhere) - lotus/nissan/alfa

[James Bratek <james_bratek@domain.elided>]

> There are no more 100% American or German
> or Italian cars.

Be that as it may, the only remainder of any new vehicle's true identity is
it's badging. Short of all cars being called "world cars" or "global cars",
most people gravitate towards marques that reflect their own interests,
lifestyles, and personality. Hence, the newfound importance of marketing in
today's marketplace, like it or not.

Jim
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