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Re: new Elan
In a message dated 10/16/2002 6:42:38 PM Eastern Daylight Time,
[email protected] writes:
> 'Automobile' Magazine recently did a "Classic Car Profile" on the car
> and even though I can't put my fingers on the copy right now, and I
> don't remember the numbers, I do recall that the new-car price of the
> thing was outrageous. The fact that it used an Isuzu engine didn't help
> justify the price either. That's likely why it didn't sell well.
>
> George Graves
> '86 GTV-6
>
George highlights an issue that certainly hurt Lotus (they really bit off a
lot of image problems and it choked them to death - but this was a big hit) -
and has bitten several manufacturers - Porsche got bit w/ the 914, 924 w/
their VW engines. Fiat should think about that when they try to sell their
new Alfas w/ their GM based engines.
If there is anything the European consumer looks down on, it is US
cars(justified or not). having them know this thing came from the bowels of
GM ain't going to sit well w/ the buying public.
andy
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