Alfa Romeo/Alfa Romeo Digest Archive

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

talent and professioanlism



In a message dated 6/11/2002 9:37:03 PM Pacific Daylight Time, 
[email protected] writes:


> IMHO it is lacking that Alfa flair. Sure it's got the grill but that's about
> it. I say barfo.
> 
> How can the Brera be so gorgeous and this thing look like such crap?

That's an easy one - the Brera was penned by Italdesign.  I am not sure where 
the sketch for the 157 came form, but to my eyes it looks like it has been 
around a committee, probably several times.

OTOH, and from a non-Alfa, non-aesthetic POV, it is possible the proposed 
design is done with holding per-unit costs in mind, while the Brera is a 
one-off design exercise that seems to pretty much ignore practical realities.

This is OUR FAULT, as Alfa buyers are known to be CHEAP.  FIAT would be crazy 
to put a damn-the-expenses-but-great car into production when the market it's 
targeting is known to be price-conscious and when they already have at least 
two superpremium products on the showroom floor...most especially when there 
is just about zero chance they will spend the money to build the brand up.

Charlie
LA, CA, USA
--
to be removed from alfa, see /bin/digest-subs.cgi
or email "unsubscribe alfa" to [email protected]


Home | Archive | Main Index | Thread Index