RE: how many sports cars could Alfa sell in the US?

To: "'Watry, Andrew \(LNG-MBC\)'" <[email protected]>, <[email protected]>
Subject: RE: how many sports cars could Alfa sell in the US?
From: "Henry Kim" <[email protected]>
Date: Fri, 3 May 2002 16:39:31 -0400
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Reply-to: "Henry Kim" <[email protected]>
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Bring in the 146 Sportwagon first.  See all the Mazda Proteges, Toyota
Matrix's and Pontiac Vibes running around?  Wouldn't you, if you were
young and single, with a lot of disposable income, pick up a 146 so that
you could have something different?

Encourage the aftermarket tuners and bolt-on accessory providers so the
young 'uns can personalize their Sportwagons.  Run the Catherine
Zeta-Jones ad.

Then, bring in the next gen Spider.

Forget the luxury and near luxury segments.  Too, too crowded.  

Alfa will kill if they would just hire me to do marketing strategy.
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References:
- how many sports cars could Alfa sell in the US?
  - From: "Watry, Andrew (LNG-MBC)" <[email protected]>

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