re: what it wood take to make gnu alfas competitive in n.a.

[dsedon@domain.elided]

joe garcia, in reasonably sunny sofla, talks about what lexus did, in order to achieve such sales success.  he mentions excellent dealer service, & "reverse" sticker shock.  

i agree that these are what got lexus' foot in the door.  *however*, the reason lexus has been able to maintain & grow its market against the likes of bmw & mb is due to the fact, that in areas of most concern to most n.a. car buyers, the lexus is simply a better car:  quieter, smoother, better fit-n-finish, better quality control, and better reliability.  *these* are the tings that sell cars in america.  if alfa can do this, they will be successful, whether fwd, awd, rwd, sporty, or bland.  period.  i yust hope that they throw a bone to us lunatic-fringe enthusiasts, the way bmw does w/its *m* series, & audi does w/its *s* series...  lexus, it seems, is even getting into the *sporty* act, w/its 6-sp in the gs300, & the is300 w/6-sp.

doug s.
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