Beating a moot horse (was: Arese)

["John Hertzman" <johnhertzman@domain.elided>]

Sonny (maxid) writes "Maybe the market just doesn't care if the next Alfa is
built in Arese, Pomigliano, Ingolstadt or Indiana!"



Question answered long ago, at least for an appreciable part of the digest
cohort. "If it looks like an Alfa, sounds like an Alfa, drives like an Alfa,
and the badge says Alfa", as one participant wrote in an early iteration of
the "real Alfa" debate, it doesn't matter whether it is a Fiat, Saab, Isuzu or
Chevrolet, to an appreciable portion of this knowledgeable and discriminating
audience and presumably to a vastly larger portion of the general public.



It is not (for some others) entirely a question of "the marketing advantage in
keeping Alfa's ties with the city that give it its split badge" or of
indifference to such sentimental considerations as the ghosts of Portello that
lingered in Arese. It is more a question of corporate culture. The Pegaso,
built in Barcelona with a different name and a different badge, was closer to
both the 8C 2900 and the 75 than either an Alfasud (fine though it may be) or
a 164 (good as it is) is to any of those three.



The argument is over, of course. We all have our different convictions.



Enjoy yours,

John H.

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