Bob Lutz on Alfa Design

["Barrett, Jim" <JiBarrett@domain.elided>]

From the 11/14/01 issue of the Los Angeles Times (aka the Dogtrainer):
"GM's New Driving Force
 <<...OLE_Obj...>> Tough-talking Bob Lutz brings a widely admired sense of
style that he has developed over the last four decades to his new position
as vice chairman at General Motors."
<<Break>>
"Lutz said that to him, design falls into three categories.

There is "controlled design," with very simple lines and graphics, almost
cold and clinical, he said, citing the products of Danish audio component
maker Bang & Olufson, his Porsche Design watch made by IWC and the labels of
California winemaker Jordan Vineyard.

There is "sentimentalized design," such as the label of Log Cabin syrup or
California vintner Niebaum-Coppola's black-and-gold label for its claret.

Then there is "expressive design," such as Dodge's Viper--or a box of Tide
detergent.

Lutz cites Peugeot of France and Alfa Romeo of Italy as auto makers that get
design right.

"They radically changed their design philosophy, and they're just going from
strength to strength," he said. "Now Alfa has redone its small cars, both
the sedans and the hatchbacks, and they're just gorgeous from any angle."
<<Break>>

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